Wired magazines senior editor kevin kelly wrote a great post this week called 1,000 true fans, and its been getting a lot of attention around the blogosphere. The long tail is famously good news for two classes of people. Apr 19, 2008 true fans an answer by robert rich on april 19, 2008 in recent activity a few days ago, i got a question from kevin kelly founding editor of wired magazine asking me to give some realworld insight upon his theory that an internetage artist can survive with around 1,000 true fans. A 1,000 true fans an exert from the technium by kevin. Kevin kellys principle of 1,000 true fans suggests that a creator such as an artist, musician, photographer needs to acquire only 1,000. Maybe it is 500 true fans for a painter and 5,000 true fans for a videomaker. In my eagerness i posted this updated version here recently, but have taken it down and will repost it to coincide with the december 6 publication of tims book. The examples and exercises from introduction to statistics and data analysis.
Back in march we highlighted a very interesting post on kevin kellys blog entitled 1,000 true fans. Your true fans will buy most if not all of what you offer and, in conjunction with lesser fans making more. A more accurate chart of the natural evolution of species is a disk radiating outward, like this one above first devised by david hillis at the university of texas and based on dna. A short history of everybody for the last,000 years for technology. A few days ago, i got a question from kevin kelly founding editor of wired magazine asking me to give some realworld insight upon his theory that an internetage artist can survive with around 1,000 true fans. Kevin kelly is the founding executive editor of wired magazine, and a former.
Oct 14, 2010 kevin kelly looks out through the eyes of this global technological system to discover what it wants. In addition, as a key improvement, the author introduces the gain ratio to. Although success of your campaign is dependent on what you ask of your fans. Of those two, i think consumers earn the greater reward from the wealth hidden in infinite niches. After a while she decides to take it off because she wants a shot at communicating with the ark as well as wanting to get back at her mother so the answer. Assume conservatively that your true fans will each spend one days wages per year in support of what you do. So the second source of income in your online operation that we have to talk about is that of site revenue and that includes ads and themed tshirts and other cutesy stuff. Packed full of amazing facts and theories in a very readable format, if youre interested in how technology evolves, how it. To the degree an author cultivates direct contact with hisher fans, the smaller the number needed. In january of that year, the cream of italys radical design movement convened in the milan office of casabella magazine to launch a manifesto. I made this video for my intro to informatics class at the university of michigan to explain kevin kellys true fans theory as well as chris.
If you are a true fan of the show you would know that clarke first refused to take off her bracelet because she didnt like bellamys idea and wanted the ark to know the earth was survivable. What makes the brand so enduringand the original movie so timelessis that its one of the few. Kevin kellys most popular book is tribe of mentors. Read kevin kellys bio and get latest news stories and articles. Mar 06, 2008 wired magazines senior editor kevin kelly wrote a great post this week called 1,000 true fans, and its been getting a lot of attention around the blogosphere. Together with mark frauenfelder, of boing boing fame, and claudia dawson, our webmaster and my assistant, we give 6 very short recommendations each week. Jul 07, 2016 wired founder kevin kelly on the technologies that will dominate our future. A 1,000 true fans an exert from the technium by kevin kelly. To raise your sales out of the flatline of the long tail you need to connect with your true fans directly. Kevin kelly discusses his infamous article true fans.
Connect with users and join the conversation at wired. I believe the 1,000 true fans concept will be useful to anyone making. Wired founder kevin kelly on the technologies that will. Ordering this book guarantees you a copy once the title has come in. Kevin kelly has 43 books on goodreads with 64897 ratings. As you recall, the concept is simply that if you can gather 1,000 true fans of you or your product, you can make a decent living. Author lawrence wattevans, musician jill sobule and game designer greg stolze are all microcelebrities who arent making a smash, but have enough fans. He helped launch wired in 1993, and served as its executive editor until january 1999. Its ideal for anyone who can create a product or service.
The concept of 1,000 true fans was first made popular online by kelly in this post. Lastly, the actual number may vary depending on the media. The marketing books i read during my 3year international business. Books had authors, which is the same root as authority. No matter who you are, or what you do if youre on the. Third edition are context driven and reference sources that include. Understanding the 12 technological forces that will shape our future. Kevins 1,000 true fans theory went viral shortly after it was published in 2008. Aprils focus in the true fan blog series is small changes this weeks mission. This new batch of kevin can wait fan theories is truly. Kevin kelly has written a riff about being able to make a good living off of true fans.
This is kevin kellys best riff of the year, and thats saying an enormous amount. Kelly essentially argues that to be a success online. Last december, i reluctantly dropped a blog to which i had been contributing for nearly five years. Jun 04, 2016 view kevin kellys profile on linkedin, the worlds largest professional community. He uses vivid examples from the past to trace technologys long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. You just need 1,000 true fans who are willing to pay you. Mar 29, 2018 20 hilarious ghostbusters comics only true fans will understand. More than a decade ago, wired editor kevin kelly wrote an essay called 1,000 true fans, predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Kelly is the founding executive editor of wired magazine, where he now has the baller title of senior maverick. This book shows you how you follow a true fans income model.
Mar 18, 2018 true fans sounds great on paper kevin kelly, tim ferriss, seth godin and so many more current thinkers swear by the 1,000 true fans concept. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs. So in celebration of its 25 years, i have been tweeting one insight per day from the book. This article is a must read for any entrepreneur, artistan, or content creator. If youre an independent creative or entrepreneur, then the holy grail is kevin kellys classic true fans discussion. Think about it, if you had people who always came to you, who always bought all your stuff, who raved about you to other. Another way to state this is, you need to convert a thousand lesser fans into a thousand true fans. Cool tools by kevin kelly in 1973, mans relationship with his tools was the subject of some anxiety and much hope. Ghostbusters continues to enjoy massive nostalgic appeal and dedicated fans, and these hilarious comics prove just that. Kevin kelly director, certification and education programs. Growing an online empire is as easy as gaining the loyalty of 1,000 true fans. He has also been a writer, photographer, conservationist, and student of. The future according to wired editor kevin kelly forbes.
The short article was called 1,000 true fans and it was written by kevin kelly. Colson baker vs tony marconi once friends but now foes due to one girl now, its a fight for you can love nebet zuria the best tell me nebet, nebet turned around to kathleen, admit it, you hate my brother, you hate tony, you only stay because you know he keeps you safe. Apr 28, 2009 but perhaps weve been approaching the true fans hypothesis all wrong. Kevin kelly invented the term true fans in a 2008 blog post. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to acquire only 1,000. Perhaps it isnt so much of getting those fans for money as it is getting those true fans in the first place.
Writing books and banking on book sales surely isnt the way forward, not unless youve got an audience numbering in the thousands. It has influenced many successful people who have built livelihoods and fortunes on its principals since it was written and is widely referenced, so it is nice to get have read in the original. Use kevin kellys simple idea to earn a living doing what you love. For the truth here is that the real currency of the internet is human attention. A more detailed breakdown of the 1,000 true fans concept. View kevin kellys profile on linkedin, the worlds largest professional community. Packed full of amazing facts and theories in a very readable format, if youre interested in how technology evolves, how it effects our lives and where it is going this book is a must. Others will read it and start waffling over the meaning of true.
Nov 23, 2015 kevin kellys principle of 1,000 true fans suggests that a creator such as an artist, musician, photographer needs to acquire only 1,000 true fans to make a living. He is currently editor and publisher of the popular cool tools, true film, and street use websites. But how many creative can argue they have managed to build a life and a career based on their true fans support. This revisited essay appears in tim ferriss new book, tools of titans. And kevin kelly, the founding editor of wired magazine, is a skilled weaver.
Follow kevin kelly and explore their bibliography from s kevin kelly author page. Wired founder kevin kelly on the technologies that will dominate our future the optimistic futurist says well share more, own less and spend far more time on our devices. His books include out of control, what technology wants, cool tools and the inevitable. How to gain true fans kevin kelly on london real youtube. The truth is that cultivating a thousand true fans is time consuming, sometimes nerve racking, and not for everyone. His most recent books are cool tools, and what technology wants. Some people will read this and immediately understand. In the pantheon of thoughtful approaches to art and fandom, kevin kellys 1,000 true fans essay stands out. May 02, 2008 back in march we highlighted a very interesting post on kevin kellys blog entitled 1,000 true fans. May 21, 2018 if youre an independent creative or entrepreneur, then the holy grail is kevin kelly s classic true fans discussion. From the author of the new york times bestseller the inevitable a sweeping vision oftechnology as a living force that can expand our individual potential this provocative book introduces a brandnew view of technology.
Kevin kelly publisher born 1937, irish publisher and editor kevin kelly editor born 1952, editor of wired magazine and former editor of whole earth catalog kevin kelley musician 19432002, american drummer for the rising sons and the byrds kevin kelly announcer born 1967, american wrestling announcer and manager politics. That means if you have 1,000 true fans you can do a crowdfunding campaign, because by definition a true fan will become a kickstarter funder. Aug 09, 2018 that means if you have 1,000 true fans you can do a crowdfunding campaign, because by definition a true fan will become a kickstarter funder. Thousands of people are already using this income model that is recommended by kevin kelly, tim ferriss, seth godin and ramit sethi. Kevin kelly was the founding editor of wired magazine and serves on the board of the long now foundation. Hermes press, a midsized publishing company located in new castle, pennsylvania celebrates its 20th anniversary with the publication of bill holbrook. At the suggestion of author tim ferriss, i updated and rewrote the essay to appear in his new book, tools of titans. Despite two decades of fast moving technology, it still reads like news. The 1,000 true fans theory is commonly cited as the single most critical piece of business advice for any online entrepreneur theres no doubt about it its a great time in history to build a business and sell your services online. In short, cultivating people who love your work and providing them. Kelly essentially argues that to be a success online, you dont need a huge audience. This essay was written in 2008, when this now popular idea was embryonic and ragged. Tim ferrisss 4hour workweek and lifestyle design blog.
They will be shipped once the entire order comes in. Hes also the author of 15 books, including what technology wants and his recent new york times bestseller the inevitable. This short, clear book introduces you to the true fan income model. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of true fans those who will buy. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to acquire only 1,000 true fans to make a living. Now the post is very focussed on people who earn their money by writing, singing, etc. This video summarizes an article by kevin kelly titled true fans. To get to a thousand true fans, kelly advises you to build a direct. It started out with the observation that while the long tail is great for consumers and certain aggregators, its a decidedly mixed blessing for creators. Newsletter signup in book back matter i know how important it is to have a newsletter signup link in the front and back of your published novel with a goal of capturing readers to join your mailing list.
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